Mukesh Pandey
Professor of Marketing at G. B. Pant University Of Agriculture & Technology
Based in Haldwani, India
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Seniority
Staff
Department
Education
Location
Haldwani
Industry
Higher Education
Company size
426
Contact information
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m•••••••@gbpuat.ac.in
Phone
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Background
About Mukesh Pandey
I am a technocrat and have worked full-time for a decade with Corporates. For the last 2 decades, I am doing 3 things: 1. Teaching MBA/PhD students, 2. Training Corporate Managers in Sales, Distribution & Branding, 3. Hand-holding/Consulting for SMEs. I have taught at: 1. Santa Clara University, USA 2. University of Illinois, Urbana Champaign. University of Kentucky, USA 4. IIT-Roorkee (Visiting Faculty) 5. VAMNICOM, Pune My assignments & trainings focus on: 1. Business models: How to incubate startups + restructure small companies to grow and deliver value? Strategic Brand Management: How to build, measure & manage Brand Equity? Distribution Network Management: How to design consumer-oriented marketing channels?
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