Mukesh Waje
VP & Head - Enterprise Marketing Product Marketing at Transunion Cibil Limited
Based in Mumbai, India
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Seniority
Vp
Department
Other
Location
Mumbai
Industry
Information Services
Company size
974
Contact information
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m•••••••@transunioncibil.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Mukesh Waje
Over 20 years of rich experience in Brand Management, Digital Marketing, Marketing Communication, Strategic Marketing, Market Research, Event management, Brand Activation and New Product launches • Being responsible of creating winning Marketing strategies. This will include- Brand strategy and Positioning - Driving social media and SEO strategies - Partnering product ideas and research strategy - Internal and external Communications - Consumer, Brand and product Research - Strategies to attract, retain and grow customers - Driving channel support through BTL activities • Key member of the brand revamp project team at TransUnion CIBIL, Reliance Money and AEGON Religare life Insurance • Strong believer in innovative marketing to expand the market share and mind share of the brand • Valuable experience in varied industries namely Risk Information Company/ Credit Bureau, Banking, Life Insurance, Broking & Distribution and Advertising • Key brands handled: TransUnion CIBIL, DBS (Bank), AEGON Religare Life Insurance, Reliance Money, HDFC Standard life Insurance, Park Avenue, Star Plus, Amaron Batteries, Maxwell Industries • Diploma holder in Artficial Intelligence (AI) powered marketing from IIM - Calcutta
Decision-makers
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- KDManager
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