Murali Siva

Background

About Murali Siva

Murali Siva is the recipient of Gold Medal for all-round performance at IIM-Kozhikode. Having 7 years+ of work experience, he is currently holding the position of Sr. Brand Manager - Vicks India responsible for managing $90 Million business delivery. He is the Gen AI capability building leader in P&G India and is steadily upskilling himself with multiple licenses and certifications on GenAI since 2023.Previously, he was holding the position of Sr. Brand Manager - Ariel India responsible devising Brand Strategy, drive product and communication innovation basis consumer insights. He also leads E-Commerce for Ariel and Tide India. He is expanding skill sets in brand building, portfolio management, E-Commerce and devising brand Strategy.In his first role in P&G as Sr. Brand Manager DTC, he enabled P&G India brands to reach the consumers through both online and offline channels. He specializes performance marketing and excels in New User acquisition of Brands including Oral-B, Ariel, Ambi Pur, Gillette and Olay.Murali developed strong fundamentals in Trade Marketing and Sales during his 1-year stint at ITC post graduation from IIM-Kozhikode. He was posted in multiple sales training assignments in North East India and Andhra Pradesh from 2019 to 2020.Academics:He served as the two-time elected member of Students' Council at IIM-K. He completed KITES-2018 Marketing internship at ITC Limited and obtained a Pre-Placement Offer. He has interned at in multiple sectors including Technology, FMCG, Automotive and Social Development. He has worked on funded projects with Cisco, Analog Devices, NASSCOM and Accenture. Murali is passionate about multiple causes including sustainability and education.