Murat Celik

Background

About Murat Celik

Growth Marketing Manager | Performance-Driven | Multi-Channel Acquisition & Retention As a Berlin-based Growth Marketing Manager, I specialize in building and scaling data-driven digital marketing strategies that generate measurable business impact. With hands-on experience across multiple paid and organic channels, I focus on full-funnel growth – from acquisition to retention and revenue. I’ve worked with B2C and B2B brands to develop, test, and scale high-performing campaigns with a strong ROI focus. My strength lies in combining performance marketing tactics with a growth mindset and constant experimentation to drive sustainable results. Core competencies & tools: • Paid Media: Meta Ads, TikTok Ads, Apple Search Ads, Microsoft/Bing Ads • Affiliate Marketing & Partnerships • Referral Marketing (In-App) • Email Marketing (Segmentation, Automation, A/B Testing) • Growth Experiments, Conversion Rate Optimization (CRO), Funnel Optimization • Customer Acquisition, Retention & LTV Growth • Collaboration with Product, Sales & Analytics teams I bring a KPI-first, test-and-learn approach to every campaign and believe in cross-functional collaboration to maximize growth impact.