Murhef Helu

Background

About Murhef Helu

Passionate market research professional and analytics expert, with a keen passion to technology and Engineering. My professional character is the result of my multicultural blend acquired through my journey across Finland, UAE and KSA, alongside a solid engineering and logistics background. I have over 9 years of experience in market research and customer experience for governmental institutions in Saudi Arabia. My work focused mostly on governmental institutions studies in KSA alongside other key clients’ portfolio in various industries, I have hands-on knowledge and proven track record of achievements on large-scale market studies. My portfolio in Saudi Arabia includes clients (Governmental and private) in Banking/Fintech, Aviation, Tourism, Sports, Water/Energy/Oil & Gas, Events & Entertainment, Telecommunications, Broadcasting and Media. My journey extended beyond the tactical and operational aspects, and is deeply implicated into the strategic planning defining decision making based on data. And, allowing me to offer my clients an edge in visualizing various aspects of performance and competitiveness to drive their business plans, positioning, strategy and success with regards to organizational growth, client base growth, and of course revenues generation. Today my interest in Market Intelligence and Customer Experience derives from skills I built over my career varying between Business development and management, Portfolio Management, Tendering, Proposal Writing, Market Research, Digital and Social media analytics and research, Digital transformation, Data Manipulation, Data Analysis, Text Analytics, Trends Understanding & Foresight, Product Knowledge, Reporting, Innovation, Communication, Networking and Lobbying, Training and Coaching, Consulting, Team Leadership, Strategic Planning and Analysis, Financial Planning, Project Management, Client Relationship Management, Organizational Skills and Planning, Risk and Crisis Management, SaaS solutions, Sentiment Analysis, Scenario planning tools, Social Listening Tools Algorithm definition, Google Trends, and more.