Murray Crichton
Director at Salix Ai Pty Ltd
Based in City of Johannesburg, South Africa
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Seniority
Director
Department
General Business & Management
Location
City of Johannesburg
Industry
Business Consulting and Services
Company size
2
Contact information
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m•••••••@salixai.com
Phone
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Background
About Murray Crichton
South African SMBs are losing time and margin to manual processes, fragmented data, and systems that don't talk to each other. I build intelligent solutions that fix that. At Salix AI, I design and deliver Power BI, Power Apps, Power Automate, and Dataverse solutions — integrating AI to surface insights, automate workflows, and give business owners the visibility they need to make faster decisions. My clients are typically owner-managed and mid-market businesses that need enterprise-grade capability without enterprise-grade complexity. Before founding Salix AI, I spent nearly seven years at FeverTree Consulting — leading client engagements across strategy, operations, and technology, including managing a multi-million-rand corporate acquisition from due diligence through to execution. That background shapes how I approach every project: structured, outcome-focused, and built around the business problem, not the tool. If you want to understand what AI and automation can realistically do for your business, let's talk. murraycrichton@salixai.com · salixai.com
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