Murtuza Kitabi

Background

About Murtuza Kitabi

With a career spanning over 30 years, my experience encompasses packaging, graphic design, advertising and marketing communications, both on the client side as well as at an advertising agency and design studio. My passion for the packaging business, experience with packaging print technologies, combined with my design, strategic, creative, and tactical management skills, have been instrumental to the success of various projects at Shikatani Lacroix. These include both national and international high profile brands, including PepsiCo, Campbell’s, Hersheys, Kraft, Labatt, Lindt, Moosehead, Maple Leaf Foods, Tetley and Weston Foods. My experience with Sony in Dubai, where I managed all aspects of the Sony brand experience, including packaging, in the Middle East, Indian sub-continent and Africa, taught me to listen and respond to consumer needs, challenge conventional interpretations, and manage a diverse group of individuals. My background provides me with a global perspective that I now leverage to address various challenges in my day to day interaction with clients and business partners. Specialties: • A passion for the packaging business with strong attention to detail and process driven • A dependable and trusted professional ready to tackle any creative challenge • Proven track record for cost, quality management and meeting tight timelines • Ability to manage multiple competing priorities • Communicate easily and effectively with all levels of the organization Recent Awards: • 2017 Silver Global Leadership Award by PAC, Packaging Consortium for Smartfood packaging • 2017 Silver Global Leadership Award for McCain Marche packaging • 2017 GOOD DESIGN™ Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies for Smartfood packaging • 2017 GOOD DESIGN™ Award for Doritos 3D Evolution packaging • 2017 GOOD DESIGN™ Award for York Link brand strategy