Muskan Arora

Background

About Muskan Arora

Ever tried drinking Red Bull before your morning coffee? I have – and that's the kind of energy I bring to the world of marketing! Fueled by creativity, I bring with me 5 years of experience leading marketing initiatives across the state of Karnataka, at Red Bull India. During my tenure, I helped establish a positive brand image through innovative campaigns that targeted local audiences while aligning with national and global strategies. I primarily focused on Consumer Collecting and deeply engaged the student universe, sports, culture, and communications. Additionally, I cultivated and managed a robust network of local and national opinion leaders to amplify the brand's reach. By leveraging opportunities in various settings—from On Premise and Off Premise to New Business—I effectively connected with local consumers and drove business growth. I thrive on creating unforgettable experiences, ensuring that each brand interaction left a lasting impression. To back my practical experience with robust theoretical knowledge, I embarked on an MSc in Strategic Marketing from my dream university - Imperial College London. This equipped me with advanced skills in market research, data analysis, and financial acumen, allowing me to blend creativity with strategic decision-making. As a highly curious individual, I am eager to create the next big buzz together!