Myra Morris

Background

About Myra Morris

Programmatic buying and Social/Display campaign management • Execution and optimization of campaigns running on Facebook, Instagram and Adwords • Generating Pixels and click and impression trackers through DCM • Attending bi-weekly client calls • Programmatic buying and digital campaign management • Planning RFP, data strategies and analyzing data pulled from DMP • Report analysis, campaign optimizations with campaign setup in multiple DSPs and managing vendor performance • Built strong relations with planning and programmatic team members • Generated Reports to provide insights into campaigns and preformed optimizations • Optimizing online campaigns to achieve campaign goals and KPIs • Using Demand Side Platforms and understanding of SSP relations Highlights of Qualifications • Proficient in MS Word, MS PowerPoint and MS Excel • Adobe InDesign- ad layout design, PhotoShop- alteration • Adobe Acrobat- PDF • DSP – setting up and managing campaigns on Publisher Technologies • Facebook and Instagram Programmatic buying • Adwords display and gmail campaigns