Myra Vandersall

Background

About Myra Vandersall

Recipient, 2012 Bronze Quill Award from the International Association of Business Communicators, St. Louis Chapter. Recipient, 2009 Apex Award For Publication Excellence in Media Kit & News Release Writing Senior Writer, editor Website and book editing, proofing, news releases and blogging. Use SEO techniques to increase client’s exposure on the web and in print. • Write blogs for regional real estate agents. Research and fact check trends in local, state and federal housing market. Verify local housing market advantages. Blogs distributed to 3,800 residents via e-newsletters, posted on Blogger, Linkedin, Active Rain, Facebook, MySpace and Twitter. • Write news releases distributed through print, online press release sites and social media outlets relevant to client’s services and marketing plans. • Edited internationally distributed book The Five Dangerous Trends Concerning Kids, Technology and the Internet. National Prearranged Services, Inc. St. Louis, MO Marketing Specialist, Writer, Editor, Creative Services Project Coordinator to 2008 • Marketing and public relations expertise supported corporate sales expansion from $2 million to $100 million per year in a nine-year period. Sales territory expanded from five to 19 states. • Wrote all company public awareness brochures, newspaper display ads, radio spot announcements and news releases. Authored in-depth features articles for industry publications. • Collaborated with finance, purchasing and vendors to produce high end products with successful cost containment. • Managed tight deadlines independently and in team situations with a variety of personalities. • Coordinated and edited five-booklet grief recovery program, New Beginnings, distributed to more than 900 families. • Researched and wrote weekly company newsletter with timely industry news, account executive feature stories, sales techniques, weekly corporate sales reports. Specialties: Writing, editing, proofreading. Branding and corporate identity, cost containment for creative projects, display advertising, print management.