Nada Hakeem

Background

About Nada Hakeem

Nada Hakeem is the CEO and co-founder of Wetheloft, a leading creative agency based in Saudi Arabia. The agency specializes in strategy development, brand building, social communications, and workspace cultivation. With over 11 years of experience, Nada has been at the forefront of the agency’s expansion. Her role encompasses leadership of the creative department, spearheading business development, and orchestrating strategy consulting on a diverse range of creative projects, catering to local and international clients of varying sizes. A mentor in creative leadership and an advocate for humanized management practices, Nada is driven by an unquenchable curiosity to understand the intricate ways in which people are uniquely built. She finds herself constantly exploring the “why” behind people's actions and motivations, delving into the realms of organizational psychology and human design to decode the mysteries of human behaviour and celebrate individual uniqueness. Her aim is to guide leaders to prioritize goal fulfilment over the capitalization of productivity, fostering leader accountability over traditional authority, all with the overarching objective of empowering both individuals and organizations to achieve their fullest potential.