Nader Rayes

Background

About Nader Rayes

Director of Motorsports Product Development, Marketing and brand manager for an automotive wheel and safety company, which designs and develops innovative products. Collaborated cross-functionally with internal and external stakeholders: Engineering, Operations, Sales, Creative, Support, Media, Sponsors, Influencers, and Tier 1 suppliers in order to deliver on marketing strategy and provide brand awareness. Led MOMO Motorsports strategic product development effort by establishing a cross-functional working group to conduct deep industry and market segment fit analysis, competitive reviews, pricing conjoint analysis, and global product design & development. This year-long program concluded with the company creating a new Motorsports Product Director role for me. Managed all aspects of marketing for the MOMO brand including product releases, B2B marketing, social media, paid promotion, website development, etc. During my tenure we increased annual steering wheel sales by 54%, safety gear by 25%, and road wheels sales by 40%. Designed an innovative limited edition product drop program leveraging strategic influencer and motorsports collaborations. The first 12 months resulted in all limited-edition products being sold out, building exponential upper funnel brand buzz, and $800k in incremental sales with no leftover inventory costs. Strategized and launched Media Program across YouTube, and social media through creative campaigns in new market which resulted in product awareness and increased sales. Headed product concept and ideation process to ideate, prototype and deliver new products. Managed product homologation process including working with sanctioning bodies. Developed targeted B2C and B2B marketing campaign for MOMO’s flagship safety products that included consumer and retailer product education, training and marketing collateral that resulted in revenue growth of 30%. Collaborated with other brand managers within MW Company’s portfolio to create cohesion and reduce duplication of processes and spend whenever possible. Launched and managed Sponsorship program with athletes and influencers in order to provide brand awareness and product education Managed Events program and budget in order to plan and facilitate events such as trade shows, created designs for event booths and company trailer, provided oversight on booth build, and created trade show standard operating procedure (SOP) plans Deeply involved in product concept and ideation phase in order to ideate, prototype and deliver new products and features to market.