Nadia Calderas

Background

About Nadia Calderas

Forward-thinking seasoned Publicist working in digital marketing, offline advertising, innovation, design thinking, and communication industry. Track record setting up digital teams in traditional environments. Managed new business development for multiple agencies. Skilled in positioning B2C and B2B business models, brand strategies, and brand content. Experienced in qualitative research, consumer insights, and brand consulting. Facilitator of Lego Serious Play projective methodology. Volunteer for educational and corporate social responsibility NGO’s. My professional mission is to contribute to the development of business and brands to create a positive social impact. Some of my achievements include: Created positioning strategies for international brands such as IKEA, Google, eBay, PayPal, Citibanamex, Kellogg’s, Carrefour, Procter & Gamble, Bimbo, Nestlé, Mexico’s Tourism Board, and Heineken Mexico. Worked on the creation of marketing strategies to generate leads and conversion to increase business. Generated Small and Medium Business strategies to facilitate their inclusion in the digital ecosystem. Led brand campaign strategies for below of pyramid audiences in order to facilitate their economic inclusion. Created fundraising content strategies to reinforce sustainable development. Program Director for TEDx Kids. Award recipient for Effie Awards, Carol de Plata, and Círculo de Plata awards. Worked in the publishing industry creating awareness of books as a source of different forms of knowledge.