Nadia Romdhani

Background

About Nadia Romdhani

MEDIA & ENTERTAINMENT BUSINESS PROFESSIONAL WITH ANALYTICAL & COMMERCIAL EXPERIENCE. I am a results-driven commercial leader with a proven record of driving growth in the media and entertainment industry. My expertise lies in creating impactful sales and marketing strategies, delivering actionable insights, and crafting solutions for B2B publications in Advertising, Film, and TV. Building on a foundation in media sales, I progressed to the role of Publishing Director at Screen International and KFTV & The Knowledge, honing cross-functional collaboration and campaign leadership skills. In 2020, I pivoted to business data analysis, sharpening strategic and technical marketing expertise. I joined The Drum in 2021, where I led data-driven campaigns as Head of Data Operations and Lead Generation, exceeding ROI targets. Now, as Sales Director for the International market at Deadline, I integrate sales and marketing strategies to drive business growth. I am passionate about the creative industry and delivering results in the arts and culture sectors. Expertise- Growth Generation: Creating and delivering business strategies achieving multimillion-pound targets and profits- Relationship Management: Able to create strong long-term relationships with internal and external stakeholders at all levels of seniority- Analysis: Providing board members and leadership teams with data-driven insights and recommendations through the implementation of benchmarks and KPIs- Project Management: Digital transformation, software implementation, new product development- Experienced in hiring, managing and coaching successful sales, marketing, data and research teams- Budget Management: Reporting and forecasting- Data visualisation and dashboards in Excel, Salesforce, Tableau CRM and Looker Studio.