Nadine Vosloo

Background

About Nadine Vosloo

Navigating the business world as a woman and co-founder of Tjhoko Paint, I often find myself reflecting on the essence of what I do. It's a question that brings me back to earth, reminding me of the humbling journey of entrepreneurship. With every step, I'm deeply involved in our business, driven by a dream not just to succeed but to thrive. Our journey began in 2016 with Tjhoko Paint, born out of persistence and a desire to perfect a unique, eco-friendly chalk-based paint. Working alongside my husband in our family business, we share a united vision and an unwavering commitment to quality. This is more than a business to us; it's a shared dream of sparking change and spreading hope through our unique approach. Growing up in the countryside, I was exposed to diverse cultures and stories, nurturing a deep love for people and a desire to bring them together. Tjhoko Paint embodies this dream, aiming to unite through colour, passion, and inspiration. Our approach to production is deeply personal, relying on the hands and hearts of our team rather than machines. From Sweetness, our beloved Magogo (granny), to Godfrey and the women who bring our packaging to life, each team member's story is woven into our brand. This personal touch extends to our colours, each named after a team member, reflecting their personality and the current colour trends. At Tjhoko Paint, we believe in making a difference – in creating a product that not only stands out for its quality and sustainability but also carries a message of hope and unity. We see our clients as family, sharing ideas, inspiration, and a sense of empowerment with every DIY enthusiast and business partner we encounter. Embarking on a marketing journey has opened my eyes to the complexities and rewards of brand awareness. From workshops, media, and even a TV program, we've tirelessly worked to share our story. Publishing "Tjhoko Paint - Our Colours, Our Stories, Our People" has been a heartfelt way to celebrate our journey, the people behind our brand, and the power of colour to transform spaces and lives. The road of entrepreneurship is filled with challenges, yet it's a path I walk with determination and focus. At the heart of it all is our goal – TJHOKO, a beacon of CHANGE and HOPE and this guides everything we do. We invite you to join us, whether as a Tjhoko Stockist, through exploring our Brand Catalogue, or by connecting with our community for inspiration and support. Let's create beautiful and colourful stories of positive change together!