Nagarajan Ramamurthy

Background

About Nagarajan Ramamurthy

A marketing professional with over three decades of experience, having worked in leading organizations handling pan-India sales operations, marketing, and advertising. Extensively worked markets across India and neighboring countries. Handled FMCG, consumer durable IT training products, and advertising and sales promotion services. Established BrandKare, a brand consulting organization for SAGEs (Startup And Growing Enterprises) in 2002 and has been successfully consulting clients in areas of pre-launch consumer and market research, product launch, creating a distribution model, and sustaining strategies through the product life cycle. BrandKare offers a hybrid model in marketing which is a blend of traditional marketing means and digital marketing strategies. Have been mentoring early-stage entrepreneurs in the product-to-market approach. Recent start-up: Harnessing the learnings in consumer research, I have created a short survey platform called https://reviewfy.io which saves enormous time for the customer survey creators like brand managers, and customer experience managers. It encourages customers to actively participate in the feedback through a reward system operated on block chain based R5 Token. The guiding philosophy is that "Feedback always stimulates growth". Reviewfy.io aims to increase the participation of consumers in the feedback ecosystem which would benefit the brands in offering more value to their consumers.