Naivedya Paramartha

Marketing Manager at Tarika Ayurlabs India

Based in Puducherry, India

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Seniority

Manager

Department

Advertising & Marketing

Location

Puducherry

Industry

Personal Care Product Manufacturing

Company size

2

Contact information

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Email

1 credit

n•••••••@ayurlabsindia.com

Phone

5 credits

+91 ••• •••• ••••

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Background

About Naivedya Paramartha

I've worked in startups, personal brands, and OTTs services for 3 years. Across my jobs and internships, one common theme stood out: Numbers & adding value by analyzing them. I like looking at numbers that can provide data-driven and informed decisions and therefore took a step into the Data Analytics world. Whether it be looking at Traffic & User Acquisition on Google Analytics to Open rates on email deriving meaning out of the numbers is exciting. Currently upskilling as a data analyst and creating a data analytics Portfolio consisting of SQL, Spreadsheets, and Tableau. Previous Job Responsibilities: 1) Content Creation & Execution on LinkedIn 2) Managing documentation on Notion (Notes, Library, ideation, One pager.) 3) Brand Strategy for Tim Cakir 4) Weekly Newsletter (The Growth Letter) 5) Managing project timelines 6) The job responsibilities can be classified into the following project management phases: a) Initiation: Developing content strategy for LinkedIn and creating a brand strategy for Tim Cakir b) Planning: Managing documentation on Notion and creating weekly newsletters (The Growth Letter) c) Execution: Content creation and execution on LinkedIn, designing banners, logos and frameworks d) Monitoring & Control: Managing project timelines and ensuring that everything is on track e) Completion: Delivering the content and executing the project f) Review & Assessment: Reviewing the results of the projects and assessing their impact Other Job Experiences: a) Online marketing campaigns b) Market research c) Video analytics software Youbora d) Strategic thinking f) Reporting g) SEO-focused content development Skills: 1⃣ Marketing thinktank 2⃣ Strategy development 3⃣ Business analytics 4⃣ Communication 5⃣ On-the-go learning 6⃣ Co-founder of a mini-podcast called Clash of Culture 7⃣ Fluent in 5 languages Career Aspirations: 1) Interested in being part of an organization that focuses on data and needs someone to clean, analyze and provide insights. 2) Passionate about the sports & FMCG industry and want to apply data-driven insights to the field. 3) Continuously learning and building skills to achieve career goals.

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