Nakia D. Watson

Background

About Nakia D. Watson

Creative Leader | Marketing & Engagement Professional | Sports Media Enthusiast With over five years of experience in sports marketing, promotions, and multimedia production, I bring a unique blend of creative vision, technical skills, and a commitment to fostering inclusive communities in athletics. Currently, I am a Graduate Assistant with Rider University Athletics, where I lead initiatives in Broadcast, Communications, and Video for ESPN BroncVision, creating engaging content that amplifies the Rider Broncs’ story. In previous roles at Rider University, L8xposure, and Metro Atlantic Athletic Conference, I honed my expertise in managing branding campaigns, running community outreach programs, and producing high-quality video content. My leadership approach is centered on leading by example, fostering open dialogue, and inspiring my team to pursue excellence while staying aligned with core values like respect, integrity, and dedication. Core Skills: Creative Conceptualization and Visual Storytelling Video Production and Multimedia Content Creation Brand Development and Social Media Strategy DEI Policy Development and Community Engagement Team Management and Project Coordination As I explore new opportunities, my goal is to continue crafting visually compelling and impactful content while driving engagement, inclusion, and excitement in sports and athletics.