Nancy Biamonte

Background

About Nancy Biamonte

Chief Executive in Marketing, Communication & Brand As an executive leader in brand and marketing communications, I excel at strategy, big picture thinking and inspiring excellence. I am excited by what is possible. I make things happen by gathering great people and turning ideas into action. My strength is spotting patterns and issues to create innovative and clear paths forward. I value authentic connections and believe positive relationships and clear direction are key to performance and results. I'm a believer in the "Radical Candor" principle: care personally and challenge directly. Some of my past successes: Association of Professional Engineers & Geoscientists of Alberta (APEGA)- Launched brand marketing that contributed to establishing and exceeding member pride and public awareness targets- Expanded social media efforts that significantly increased member and public engagement- Expanded suite of remote programs and webinars that increased member engagement- Increased staff engagement by 10 points (6 points above benchmarks). Alberta Motor Association (AMA)- Led the adoption of Agile Marketing for acquisition and engagement marketing team- Developed strategic planning and teambuilding practices- Led marketing automation for direct and digital marketing campaigns that increased membership- Implemented experiential marketing that increased member engagement. Athabasca University (AU)- Led the rebrand project launched in 2012- Developed the brand and marketing campaign for the university’s first capital campaign (exceeded fundraising targets)- Created Open magazine, the university's first student, alumni and community magazine- Directed national and international marketing communication campaigns that grew student enrolment- Established brand management, creative direction, digital strategies and metrics reporting. I balance a drive for results with empathy and trust-building. I face challenges head-on to bring out the best in those I work with. I thrive when identifying and removing barriers to clear the path for innovation and progress. I’ve been described as visionary, enthusiastic, collaborative and caring. I love a challenge and love to have fun at work. Enthusiasm rubs off – happy, supported teams produce great results.