Nancy Buttyan

Background

About Nancy Buttyan

Oddly enough, I've evolved into a builder of bridges. Not the kind that connect physical drop offs, but rather the intangible ones bridging the chasm between corporate marketing teams and sales teams. I understand protecting brand identity. I understand product positioning to drive revenue. I also understand selling pressures and sales team dynamics. I construct bridges based on commercial insights in order to arm sales teams for success, position products based on unique differentiators or strengths, and support the value proposition and messaging tenets aligned to a brand architecture. My trusses are the insight-modeled job aids, positioning documents, speaking points, and launch communications created by my teams. My ultimate metric of success: a lagging indicator called profitable growth. Specialties: B2B / B2C market positioning, commercially insightful product messaging, sales enablement, insight-driven sales tools, traditional and digital advertising, corporate communications, branding and identity, media relations.