Nancy Guyther
Research Manager at Maryland Public Television
Based in Baltimore, United States
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Seniority
Manager
Department
Research & Development
Location
Baltimore
Industry
Broadcast Media Production and Distribution
Company size
258
Contact information
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n•••••••@mpt.org
Phone
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Background
About Nancy Guyther
25+ years in various avenues of media advertising. Extensive background includes strategic planning, market analyses, media buying and planning, media research, promotions and people management skills. Key strengths are indentifying market opportunities, business and implementation planning along with execution. Deliver customer-focused solutions. Presently Head up the Media Research department at MPT. Includes all Media Research Analysis, Contract negotiations, daily updates, communicate all findings to the President of the station on a daily basis. Specialties: Worked extensively with Chevrolet Dealer Groups and General Motors Senior Management Supervised the Nestle and Lowe's accounts at McCann-Erickson Reorganized the Atlanta Office for McCann Erickson Negotiated multi-million dollar contracts for various accounts Developed new business for the Southeast at McCann Erickson
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