Nancy Irwin

Background

About Nancy Irwin

Enthusiastic, collaborative and imaginative leader with unparalleled breadth of communications experience to drive sales for agencies, clients, Fortune 100, and international companies. Has contributed to double and triple digit growth for brand clients. Drives increased market share, profits and sales, using market data to pinpoint customers’ passions and predict unmet needs. Created a proprietary, data driven brand development process using market insights to undergird new brands, product launch and implementation strategy resulting in turbo-charged sales. Directs brand implementation across organizations, both internally and externally, with an intense focus on customer relationships, market share and sales results. Develops written content in all formats (both long and short) to drive behavior change, leading customers from trial to loyalty. Research, Strategy & Brand Work of the Carolinas Ballantyne Village Char-Broil Cherokee Cultural Partners Crossville Tile & Stone Cole & Mason Conair Corona S.A.(Orchid Tile) Campbell Hausfeld Crescent Resources Dal-Tile DanChem Dean & DeLucca Domtar Duke Energy EquiFirst Edifice Gaston County Development Corp. Glory Foods Gunk House Autry Huber Husqvarna Irwin Tools JanPak Levolor LiuGong Inc. Mattamy Homes Perfect Fit Powertek Novartis Rubbermaid Medical Piedmont Natural Gas Rubbermaid Saber tesa tape Thompson Reuters Twin Star University City Velux WR Grace Zyliss Specialties: Research Sports Marketing & Sponsorship Research Brand Development Brand Strategy Brand Architecture Brand Assessment Brand Implementation Marketing Strategy Marketing Plans Marketing Implementation Project Management Process Development & Management Global Brand Studies Research Analysis & Metrics Organizational Development Work & Project Scoping