Nancy Jensen

Background

About Nancy Jensen

Health care executive leading marketing, digital/social media, communications and public affairs strategies within academic medical centers and health systems. Market-facing expertise includes destination medical center positioning/branding in competitive markets, building patient demand via digital strategies, consumer market research, patient engagement, consumerism, physician marketing consultation, and positioning group practices in key markets, nationally and in Latin America. Internal expertise includes CEO/senior leader consulting; employee engagement; change management; “lean/quality” principles. Skills: digital marketing; health care consumerism; patient experince; social media; leveraging relationships to “get things done” in matrix organizations; leading, managing and inspiring teams; strategy; change management. Focus areas: digital health, branding, advertising (traditional/digital), market research, internal, external relations, affiliation branding, issues management, crisis, & communications. Significant depth and breadth in cancer and consumer market research.