Nancy Murphy

Background

About Nancy Murphy

As a marketing strategist for global brands, I successfully developed, managed, and introduced new products into the U.S. and international markets. My work as a brand strategist and marketing executive created industry standards and trends worldwide that impacted the expansion and profitability of global luxury/lifestyle brands including BMW, Benetton, Crate and Barrel’s CB2, and Chaco sandals, among others. Since 2003, I have worked with small businesses to build strong brands, refine business processes, and improve profitability, and, as a certified ICF executive coach, I have helped many individuals assume leadership roles. I received an M.B.A. with concentrations in international marketing and strategy from the Kellogg School of Management at Northwestern University. I am currently Region 10’s SBRC Small Business Development director and the Colorado SBDC West Central director. Areas of expertise: For-profit and nonprofit; luxury/lifestyle products including automotive, outdoor, home/lifestyle, and the Arts; second stage, regional, national, international, and global companies. Clients/Employers: BMW, Volvo, Jaguar, American Express, Atlanta Committee for the Olympic Games, Sprint PCS, Benetton, Nambé, Chaco, ShadeScapes Americas, Van Cliburn International Piano Competition, Santa Fe Opera, Silicon Valley Ballet, American Express Arts Marketing Project, and Easter Seals. Skills – Business strategy, growth, expansion – Business operations, scaling – Brand strategy, development, and repositioning – Product development, new, extensions, and mapping – Product launch, planning, and implementation – P+L management – Agency management – Market research, competitive landscape, and consumer behavior analysis – Leadership, talent development, executive coaching