Nancy Patton

Background

About Nancy Patton

Marketing Director, Product Marketing, Product Management, Customer Experience, Strategic Insights Leader with a history of helping companies grow their business and profitability through customer acquisition and retention. Using performance data and customer research to identify, create and refine: product positioning, pricing strategy, segment marketing, loyalty engagement, branding and annual business plans for traditional and digital channels. I am known as a: STRATEGIC and CRITICAL THINKER who DRIVES RESULTS Highly-strategic and perceptive analyst who thinks big picture to quickly assess complex concepts and make logical recommendations that people want to support Excellent listener who asks the right questions that lead to actionable plans Strong financial acumen to manage P&L and make sound business decisions COLLABORATIVE PROBLEM SOLVER who GETS THINGS DONE Resourceful and innovative leader who works in partnership across functions and roles to achieve the best results. Speaks the language of accounting, marketing, product management, portfolio management, loyalty and customer experience, and customer research insights, which drives faster, more effective outcomes. Thoughtful relationship builder and influencer who aligns disparate groups to reach common goals and company vision Drives plan consensus and actionable adoption through win-win collaboration and transparency TRUSTED, HIGH-INTEGRITY LEADER who ENABLES OTHERS TO DO THEIR BEST Highly-organized, detail-focused planner who inspires engagement and commitment to results Reliable leader and team advocate who leads and supports multiple stakeholders and cross-functional teams to drive project delivery on-time, on-budget and on-task Effective communicator who clearly conveys the vision and the steps to success Driving growth. Meeting customer needs.