Nancy Ripton

Background

About Nancy Ripton

A strategic marketing and brand leader, Nancy has 20+ years of experience growing purpose-driven businesses across hospitality, real estate, health and wellness, women’s leadership, and more. As President of Silver Lining Marketing, Nancy partners with visionary founders and high-growth companies to make brands easy to find and impossible to resist. With deep expertise in brand strategy, communications, and partnership development, Nancy helps turn big ideas into clear, compelling narratives that resonate with consumers to drive business results. Nancy brings a strong editorial lens, creative leadership, and a sharp instinct for market trends to every brand she touches. Whether launching a luxury hotel, building a thought leadership strategy for executives and top physicians or launching a global women’s leadership platform, story telling and connection is at the heart of everything Nancy does. Her experience includes over a decade as editor-in-chief of international magazine brands and as a journalist for hundreds of articles for publications ranging from Forbes and The Globe and Mail to Glamour and Men's Health. As a marketer, she is known for her hands-on content development and ability to lead cross-functional creative teams. To win you need to showcase your brand as different, better and special and Nancy knows how to find the nuggets that resonate and bring them to life through storytelling that is both memorable and effective in driving irrational desire with consumers.