Nancy Warman

Background

About Nancy Warman

Accomplished strategic UX and digital marketing executive with a track record of increasing revenue and building market share for both start-up and Fortune 500 companies in B2B and B2C. Extensive experience in User Experience Strategy and Research - a Certified Experience Analyst and a Certified Usability Analyst. Deep expertise in integrated strategies merging digital, social, content, and traditional (offline) methods to deliver omnichannel customer experiences that inspire customer buying behavior, drive growth and maximize ROI. An inspirational leader who excels at building high-performing, result-oriented teams. A veteran of marketing - content, social and digital - with a strong and diverse skill set. Consistently delivers high-quality leads and pipeline acceleration across emerging and mature geographies through brand positioning, customer acquisition, nurture and retention activities. Creates and promotes thought-leadership initiatives both in market and across an organization. A trusted advisor to global and regional teams on marketing best practices. A strategic thinker and innovative thought leader who looks beyond tactics to define holistic, integrated approaches to meet business goals and customers’ needs. CORE PROFICIENCIES • Digital Experience Strategy, Strategic Research, User Research & Insights, Usability, User-Centered Analysis, Experience Analysis • Customer Journey Mapping, Persona Development, and Customer Lifecycle Models • Digital, social, and content strategy, digital & social media marketing, integrated campaigns, customer acquisition, retention and loyalty programs, strategic partnerships, media relations • Brand and social media monitoring, paid media, paid search, SEO-SEM, e-commerce • Strategic business planning, brand management, market research, demand generation management, metrics and analytics PERSONAL COMPETENCIES • Innovative, creative thinker and problem-solver • Strong entrepreneurial skills • Precise decision-maker • Driven and goal-oriented • Self-starter, works very well independently, displays a positive and collaborative attitude