Narasimman Rajendran

Background

About Narasimman Rajendran

Shaping the Future of Fintech UX | VP of Design at Axio" I am a UX design leader with over 5 years of experience in fintech, driving high-conversion user experiences for Axio Pay Later, Amazon Pay Later, Xiaomi Easy Finance, Tata Nue Pay Later, and India's top personal finance management (PFM) app, Axio. At Axio, I optimize user journeys using a data-driven Double Diamond approach, integrating AI to enhance efficiency and accuracy. My expertise lies in: Fintech UX Strategy: Designing seamless digital credit experiences that scale. Data-Driven Optimization: Leveraging research, usability metrics, and A/B testing for high-performance conversion. Leadership & Collaboration: Building and mentoring design teams, aligning stakeholders, and delivering impact-driven solutions. Passionate about bridging the gap between financial products and user needs, I believe great design is the key to making fintech more accessible, intuitive, and profitable. Let’s connect if you’re interested in fintech design innovation and high-converting user experiences.