Narayan Rathi

Background

About Narayan Rathi

Hey there, welcome! I’m a city-dweller who loves to travel, partake in outdoor activities, and find new adventures along the way. After traveling to numerous countries, I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to overall growth. I have working experience in industries ranging from Tech Start-Ups to Fortune 500 companies. The human brain is a crazy place, and two things fascinate me most about Marketing. First: the concept of consumer logic and how rational yet irrational it can be. Second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization— so you are optimizing for something that is both rational and irrational. I apply the same thinking in Marketing Research that I also use in leadership because whether you’re connecting with clients or your team, you’re combining with the fun irrationality of their logic— to bring ideas together, influence an outcome, and optimize and scale for future growth. Specialties: • Marketing Analysis • Marketing research (includes: primary, secondary, quantitative, qualitative, & tools) • Storytelling • IBM SPSS • Microsoft Office (Word, PowerPoint, Excel, Access, Outlook, Share-point, etc.) • Apple Office (Pages, Keynote, Numbers) • Tableau • Business Development & Account Management • Social networking & marketing • Financial Analysis • Leadsquared, Hubspot, Terminus (CRM Tools)