Narinder Kaur

Background

About Narinder Kaur

A seasoned Fashion professional, with over 15 years of expertise into Fashion and Branding. I have demonstrated a successful track record of Launching Key Hero products alongside juggling multiple projects / roles with competing deadlines and using data to identify and prioritising opportunities. Starting as Head of Creative eventually diversifying in offline Retail, leading one of the key LFS formats. Thereafter leading the E-commerce for a brief period. Recently, elevated as the Head of Brand Marketing. A role, critical, for the success of the Indian Fashion marketplace business at this time given the growth trajectory and potential of the business as well as the significant number of Fashion leaders based in India. Head of Brand Marketing Leading the creative development to drive the targeted output so as to maximise the consumer commitment to the brand. Building D2C machinery by effortlessly leveraging the cross-functional team insights and successfully articulating an intuitive consumer experience. Creative Head I E-commerce Lead I Brand Building Bought on board to deliver a vision, Omni-Channel product strategies and road map in support of key growth initiatives to drive the digital experience of the brand online. Leveraged the digital marketing. Tactical shift from offline to online marketing. Thus reaching out to a different demographic, Pan India. Curated an assortment for the digital platform – Brand website and Fashion marketplace to facilitate additional sales by tapping on to a differentiated demographic thus expanding the brand reach. Creative Head I Retail Lead Drove retail demand planning by executing statistical modelling, ensuring stocks align with demand, aiming at optimising inventory turnover and avoiding missed opportunities. Continuously audited the customer and seller experience of my business and defined/piloted/implemented scalable changes and new solutions with mobilising of merchandise to achieve higher sell through at full price. Creative Head - NPD I Sourcing I VM Promoted to develop and execute a strategic and operational Brand-focused product development and global sourcing strategy in line with current and future needs of the business for leading menswear brand in India. Thereby exhibited a growth in Turtle portfolio across channels by driving adoption of key growth levers – selection, availability, pricing and merchandise. Identified and implemented processes and opportunities for innovation and simplification in our merchandising plan.