Naru Radhakrishnan

Background

About Naru Radhakrishnan

I started as Brand Manager in Indian FMCG Giant -CavinKare. Was part of the early team that revolutionised haircare marketing - launched shampoos in sachets to drive penetration among untapped lower income TA, converted village households into cottage factories to avail tax benefits that gave us cost benefit to take on multinationals etc. Joined WPP in 1994 and continually advanced within the group in Asia. The common thread of my career has been: remaining focused on Large CPG majors UL & P&G, handling operation of large scale, being involved in emerging markets in Asia that included large geographies like China and India, helping clients move with times from legacy marketing to digital age My career is unique in being about a 3rd from each of Creative(Ogilvy), Media(GroupM) and Data(Kantar) areas. The key highlight of my career was setting up Media Purchases, Media Planning and Media Operations to deliver Scale & Simplicity, Delivery excellence and Digital Migration for P&G in Greater China and involvement in rest of Asia. In my current remit, I am working with Facebook, Google and industry bodies like MMA to create planning, operations and evaluation framework to integrate mobile advertising into multi-media planning. Management experience in a NYSE listed organization exposed me to Corporate Governance, CSR, ER, Compliance and Commercial best practices I am adept at navigating through complex and networked organisation, working across time-zones and in multi-cultural environment. I am involved in Industry bodies like the MMA, Advertising Association where I speak routinely and am part of jury for numerous awards. I also advise few start-ups pro-bono to product and marketing strategy. Outside of work, I am marathoner, long distance biker and do these keep me fit and active.