Natacha Rosa

Background

About Natacha Rosa

Professional with over 15 years of experience in the fields of Data Analytics, Market Intelligence, Market Insights, and Consumer Insights, working for nationally and internationally renowned companies in their respective sectors, such as Globo, SBT - Brazilian Television System, Kantar Ibope Media, and Mestiça Propaganda. • Professional with a full management profile, encompassing the most strategic areas of Data Analytics, Media and Digital Marketing, Market Intelligence, Market Insights, Consumer Insights, Market Research, Media Planning, and Business Development. • Solid expertise in digital media, market research, performance analysis, competitive landscapes, market trends, consumer behavior, consumer journey, and audience segmentation (targets and personas). • Experience in structuring, organizing, processing, updating, and creating intuitive and informative dashboards. • Extensive competence in campaign planning and evaluation, advertising investment management, audience analysis, and monitoring of KPIs and OKRs, demonstrating skill in optimizing results. • Distinguished by excellent communication and relationship-building abilities, consolidated through interactions with strategic clients, stakeholders, and effective management of multidisciplinary teams. • Implemented efficient processes for data handling, resulting in time and resource savings, and significantly improved the accuracy of provided information. • Directed strategic consumer data analysis, providing valuable insights to guide product development, marketing strategies, and enhancement of the customer experience. • Practical experience in monitoring surveys, conducting studies, and leading presentations and materials with multifunctional teams (category, new business, strategy), crafting recommendations based on Consumer Insights and Marketing Strategy. • Management of Quantitative and Qualitative Research, engaging in the hiring of research institutes for surveys, from defining the briefing to presenting the results. Coordination and application of questionnaires conducting analyses, generating insights, and contributing to commercial and managerial presentations. Contact: natacha.srosa@gmail.com Keywords: Data Analytics Coordinator | Market Intelligence Coordinator | Market Insights Coordinator (CMI)| Consumer Insights Coordinator