Natacia Roach

Background

About Natacia Roach

I'm currently on a break from pursuing my BA in International Relations at American University, and now using this time to explore my creative interests and hone my practical skills beyond the classroom. I recently concluded a marketing internship at Awfully Chocolate, where I supported social media content, brand storytelling, and customer engagement for their sister brand, Sinpopo. Working on real campaigns, from digital strategy to on-the-ground experience, sparked a deeper curiosity in how thoughtful branding shapes the way people connect with products and ideas. Though I come from an academic background rooted in global affairs, I’ve always had a love for food, design, and emotionally resonant storytelling. This role has allowed me to bridge strategy with creativity and has confirmed how energized I feel working on brands that people genuinely care about. I’m currently looking to build more hands-on experience in marketing, branding, content creation, and lifestyle-focused projects. If you're working on something meaningful, or just want to connect, I’d love to hear from you.