Natalia Seirik
Global Marketing Manager Strategy, Portfolio & Innovation at Pernod Ricard
Based in London, United Kingdom
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Seniority
Other
Department
Other
Location
London
Industry
Beverage Manufacturing
Company size
19K
Contact information
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n•••••••@pernod-ricard.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Natalia Seirik
Strategic, insight-led global brand leader with 14+ years of global and regional experience at top FMCG companies including Pernod Ricard, Mars, Diageo, and the digital industry. Built and revitalized iconic brands including Jameson, Beefeater, Malfy, M&M’s, Baileys, and Captain Morgan — driving brand equity and value share growth. Proven track record in leading global brand strategy, positioning, 360° communications, innovation pipelines, and portfolio renovations. Key achievements include +30% value growth for Jameson in Europe, repositioning Malfy from #5 to #3 in global Super Premium gin, and +15% growth for M&M’s in a declining market. Led global renovation of a 5-brand gin portfolio, outperforming competitors. Expert in turning insights into award-winning campaigns, with proven impact across Europe, LATAM, Asia, and North America. Strong collaborator, confident engaging senior stakeholders (incl. global CEOs/CMOs) and adept at leading high-performing teams.
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