Natalie Barber

Background

About Natalie Barber

Social media marketing is where I discovered my aptitude for identifying patterns and problem-solving. My well-rounded background in social media is the product of several years of experience with content creation, social listening, community management, performance analytics, and paid social advertising for multiple accounts across various social channels. I specialize in analytics, social listening for brand management, and paid social ad management in the higher education industry. My typical workday consists of making data-driven adjustments to maintain an industry leading social strategy; I aim to engage new and existing audiences, optimize performance by creating meaningful content, and, ultimately, drive university enrollment. Currently pursuing a Master of Science in Psychology with an Emphasis in Industrial Organizational Psychology.