Natalie Davis

Background

About Natalie Davis

I’m a digital marketing director with 8+ years in the country music space, leading fan-focused campaigns that cut through the noise and build lasting audiences. At Big Machine Label Group, I’ve developed and executed strategies for major country and crossover artists—blending creative vision with performance-driven results. From short-form content ideation to full track and album rollouts, I specialize in connecting the right story to the right audience at the right time. I lead with insight—identifying what resonates, then tailoring messaging and content across social, advertising, email, and experiential activations. My work spans audience development, strategic advertising, and immersive fan engagement—often through large-scale brand partnerships, digital stunts, and campaign launches that don’t just get attention, but build connection. I’m all about strategy with heart. I believe the strongest campaigns are the ones that feel personal, move fast, and never forget who they’re for.