Natalie Hasseck

Background

About Natalie Hasseck

I’m the Creative Director of Brand and Product at Rise & Fall, a homewares and apparel start-up redefining luxury through quality, integrity and value. I joined in 2022 and now lead the creative across both brand and product, shaping everything from campaign storytelling to the feel of a cotton tee. Before Rise & Fall, I founded Onloan, a fashion rental subscription service that offered a luxury-level experience at high-street prices. We were the first to bring brands like Shrimps, Stine Goya and Rejina Pyo into the rental space, alongside international designers like Farm Rio, Ciao Lucia, Rachel Comey and Maison Jejia. The idea was always to help people explore personal style more sustainably. Although Onloan didn’t survive the pandemic, its spirit and loyal following still linger. Earlier in my career I worked as an Art Director for Mario Testino, and later consulted independently for brands including Linda Farrow, Adidas, John Lewis and Topshop. I’ve always sat at the intersection of storytelling and design, with a deep belief that brand should be felt, not just seen. More recently I’ve stepped further into product development, a shift that’s felt both expansive and instinctive. It’s pushed me to think even more deeply about form, function and the emotional resonance of what we create. For me, product is still the beginning of every great brand. The part you hold in your hands. The part that earns trust.