Natalie Maxfield

Background

About Natalie Maxfield

Senior marketing leader with over a decade of experience delivering measurable results for Fortune 14 company product sales and adoption, customer acquisition and retention using proven customer-focused, data-driven omnichannel and segmented marketing strategies, growing annual revenues by up to 150%- Driven all aspects of the marketing continuum including strategic planning, branding, marketing communications, product marketing, pricing, go-to-market, and partnerships- Customer-centric marketer with extensive experience spanning the full customer lifecycle from acquisition through CRM and lifecycle management to retention and winback- Dedicated people leader with a passion for creating inclusive and collaborative teams, which in turn leads to greater trust and loyaltyCORE COMPETENCIESStrategic Planning • Customer Acquisition & Retention • Product Marketing • Omnichannel Marketing • Go-to-Market Strategy • Strategic Partnership Development • Project Management • Pricing • Branding • Digital Marketing • Performance Marketing • Segmentation • Business Forecasting & Analytics • Competitive Analysis • Social Media • Customer Insights • User Experience Optimizaton