Natalie Meyer

Background

About Natalie Meyer

I am a Sr. Channel Marketing Manager with a wealth of channel knowledge and experience in areas like marketing, alliances, program management, channel sales, and partner account management. I develop relationships and work collaboratively with internal stakeholders, channel partners, and agencies. I enjoy bringing a concept to life especially with vested and insightful colleagues. I am known to be a sounding board for internal departments and agencies to vet channel concepts and provide constructive feedback whether a program would or would not work for the channel. In everything that I do I strive to keep both the channel partner and the vendors interest at mind while upholding necessary values and policies. I always advocate for the channel where I see an opportunity for improvement whether it be an innovative concept to improve a program or a program rule that just isn’t working. I have a known ability to develop and organize a process that creates efficiencies, provides a streamlined process, and can scale. I apply this mindset to everything that I do so that I can focus on the creative side of the business as much as possible. I enjoy working with channel partners 1:1 brainstorming demand generation activities to drive demand and grow the business. I have worked with channel partners to grow their marketing capabilities from an events only focus to an integrated plan filled with events, advertising, and digital marketing campaigns all leveraging MDF and targeting verticals like Finance, Retail, Manufacturing, Healthcare, and Education. I have been very impactful influencing partners to participate in program offerings and demand generation campaigns, gaining mindshare and supporting the growth of the business and the acceleration of partner sourced pipeline. Clifton Strengths Finder - my top 5 include: Futuristic | Inspired by the future and what could be Deliberative | Serious care in making decisions and choices Maximizer | Focus on strengths to stimulate personal and group excellence Strategic | Create alternate ways to proceed Individualization | Intrigued with the unique qualities of each person My core competencies include: Channel Marketing Channel Programs Channel Sales Channel Enablement B2B Sales GTM Alliances Digital Marketing Experiential Marketing Team Leadership Strategic Planning Reporting Data & Analysis Budget Management Sales Strategies