Natalie Mitri

Background

About Natalie Mitri

Results-driven Marketing & Strategy professional with 9.7+ years leading Category Management, Pricing, Brand Development, and Market Intelligence across Latin America. Proven ability to drive profitable growth, portfolio optimization, and innovation in the food & consumer goods industry. Recognized for data-driven decision-making, cross-functional leadership, and sustainable business transformation.Key Achievements• Regional Leadership (Cargill Latin America): Designed and executed category and insights strategies across multiple markets.• Pricing Excellence: Optimized multi-channel pricing strategies, boosting margins by [+15 %] and increasing market share; LATAM PriceFx superuser.• Innovation & Brand Growth: Led successful launches and rebranding efforts (Delicia, Castillo del Roble, etc.), driving brand growth and increasing consumer penetration and top-of-mind awareness.• Data & Insights: Built integrated forecasting system connecting consumer, customer, and market intelligence, reducing forecasting error and improved time efficiency. • People Leadership: Directed cross-functional teams, to successfully deliver key projects and strategic initiatives, while fostering collaboration across departments.