Natascha Edelmann

Background

About Natascha Edelmann

Internationally minded and competitive, I have spent my professional life effectively branding products in global markets for companies such as Coca-Cola, Kraft Foods, and Baskin-Robbins throughout the Middle East, Northern Africa, and Central, Eastern, and Southern Europe. Fanta, Toblerone Chocolates, Kraft Cream Cheese, Tang, BEL Group and Baskin-Robbins sit solidly in my portfolio of branding, re-branding, and launching marketing successes worth millions of dollars. Among them is the Baskin-Robbins Free Ice Cream Campaign, which was the most trending item on Twitter worldwide in 2013. I live to light up social media and watch the product travel. As an experienced marketing director in many regions of the world, multi-lingual and culturally well-versed, I have bettered the companies I serve through marketing campaigns that have increased sales, profitability, and public appeal of our products in global and sometimes difficult markets. A “chief atmosphere creator,” I have been privileged to lead stellar teams to garner, among others, a EFFIE “Best New Product Launch,” a EFFIE “Best Use of CSR,” two Marketing Excellence Awards for Dunkin’ Brands Int, and, most recently, a Gold MENA Digital Ward by MDA “Best Use of Mobile.” During my career I have headed repackaging launches, redefined corporate and brand strategies for entire regions, revolutionized the face and communication of specific brands, launched new products in new regions, and worked with R&D to formulate new products and new packaging. My work is informed, timely, and effective for my stakeholders.