Natasha Guiulfo

Background

About Natasha Guiulfo

Natasha is a seasoned marketing professional with over nine years of experience, having worked with renowned global brands in QSR and most recently in FMCG. As the Marketing & Innovation Manager at ATP Science, she leads the brand’s marketing and product innovation strategy, focusing on driving consumer engagement and market expansion in the health and wellness space. Natasha brings extensive experience in not only accelerating sales growth but also increasing marketing spend efficiencies, achieving if not exceeding sales targets. She works closely with stakeholders to strengthen brand visibility and deliver impactful, results-driven campaigns. On a personal note, Natasha achieved recognition as a finalist for the B&T 30 under 30 (Marketing) Award in 2023. She also led the Baskin-Robbins team to a series of marketing achievements, including: 2023 Best Digital Initiative at the QSR Media Awards for "Enter The Flavour-Verse", 2023 Innovator Of The Year (MENA Region) at Inspire Brands Regional Conference, 2023 Marketing Excellence Award by Australian Business Awards, 2022 Innovator Of The Year (Global) at Inspire Brands Global Conference, 2022 Marketing Excellence Award by Australian Business Awards. Notably, Natasha was also part of the team that saw Domino's win the Uber Eats 'APAC Innovation Award'.