Natasha S.

Background

About Natasha S.

Experienced product marketing manager with a decade of expertise in B2B SaaS and nonprofit marketing. Expert in developing go-to-market strategies, managing multi-channel campaigns, and creating impactful content. Demonstrated success in leading cross-functional teams to align product messaging and execute launches that significantly boost customer adoption and business growth.At a fast-growing SaaS healthcare startup, I built the marketing infrastructure from scratch, achieving a year-over-year increase in agent referrals by leveraging targeted email marketing and comprehensive content initiatives, including whitepapers, videos, and webinars. I built our content management system using Webflow, and seamlessly integrated it with HubSpot for enhanced lead generation and management. I managed all sales pipeline reporting with real-time dashboards that monitored marketing and sales metrics, providing critical insights to leadership.As Director of Marketing at The Crucible, an arts nonprofit, I led digital marketing strategies that tripled organic website traffic within six months and doubled website revenue year-over-year by 200%. My strategic approach was focused on optimizing SEO through a targeted content strategy, enhancing website functionality and optimization, and refining performance marketing to drive substantial financial outcomes.