Nate R.

Background

About Nate R.

VALUE PROPOSITION I am highly effective in marketing, with experience delivering results in leadership roles overseeing strategies that increase revenue, customer engagement, and competitive differentiation in the Health & Wellness industry. My success is driven by my ability to build marketing plans, strategies, and campaigns that increase brand awareness and engagement, leveraging expertise in digital marketing, lead generation, and SEO-driven copy writing. SUMMARY Engaging marketing leader possessing a winning blend of subject matter expertise, skill in the oversight of teams, and practical experience developing messaging that resonates with audiences through superior storytelling capabilities. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives. LEADERSHIP HIGHLIGHTS Offers a history of results executing marketing programs in a series of positions with Behavioral Health Center of Excellence and two locations of the YMCA. As Senior Marketing Manager with Behavioral Center of Excellence, improved digital advertising to build a revenue stream of thousands of dollars each month from as many as 20 campaigns. Maintains more than 220% ROI while increasing ad click rates from 2% to 5%. Credited with using SEO, account-based marketing, digital lead management, and end-to-end marketing campaign management to deliver 20% YOY growth in sales. Specialties: Marketing, Strategic Leadership, Creative Initiatives, Campaign Analysis and Improvement, Team Leadership, Outside Agency Relations, Messaging, SEO, Omni-Channel Campaigns, Website Copy