Nathan Aspell

Background

About Nathan Aspell

Below this is a lot of ramble about what I've done so far in my career. If you take the time to read it all, I owe you £5 or $6.71. I’m Nathan. A creative leader with over a decade of experience scaling massive online audiences and launching standout social content across entertainment, radio, film, music and sport. I'm currently the Head of Social at Pubity Group, I oversee social strategy and team leadership across powerhouse brands like Pubity, Memezar, Dad Jokes and FilmSeal, helping shape some of the most viral content on the internet. Whether it is long form video formats such as Dad Joke Off or the day to day output on our flagship brand Pubity, I'm across what our 160million followers and beyond see on their feeds. As Head of Content at Brave Bison, I led the charge on multi-platform storytelling for The Hook and a slate of Snapchat Discover shows. I managed partnerships with creators like Korean Englishman and JOLLY. As Digital Managing Editor of several brands at Global, I helped transform the Capital into the most-followed radio station on TikTok globally and the most engaged UK media outlet on Instagram during my tenure. I led Capital’s video output, launched new YouTube formats, and was later trusted with social and video strategy for Capital XTRA and Capital Dance. As an Assistant Director in television and commercials, I coordinated fast-paced shoots for companies like ITV, The Mill, Smuggler, Red Bee Media and Stink with high profile talent both on location and on set. As a Product Developer and Marketing Assistant at Made In Me, a BAFTA-nominated children’s digital media company, I worked across product testing, app design, social marketing and UX feedback — my first taste of combining storytelling, design and audience insight to build something meaningful.