Nathan Barker

Background

About Nathan Barker

Head of Marketing @ ScannableLet's talk marketing – if I had to pick 3 things that get me going, they'd be:1⃣ Building great teams, and helping people grow – I've led and coached teams of 10+ and multi-million dollar budgets. 2⃣ Figuring out the best recipe to support revenue growth through go-to-market (GTM) strategies, positioning, messaging and brand AND having a sense of alignment across all leadership functions.3⃣ Learning something new every day and trying new creative ideas.My marketing journey evolved from an interest in people, why they make certain decisions and what influences them. I've done everything in marketing working in both domestic (NZ) and global (US, CA, UK) markets – including print, through to digital and also ran TV & radio campaigns; with that, it's no surprise I'm a data & analytics nerd. This includes taking new products into new markets and driving growth in established markets. Through this journey I may have got a tad hooked on the world of SaaS and what makes software companies tick.All things aside though for me marketing is all about people. Customer research is king, and using that to fuel your GTM, positioning, messaging, and brand is what it's all about. This is why I enjoy working in a cross-functional way with design, product, operations and sales teams, because marketing (or no one wins when these things are done in silos). Outside of work, the great outdoors, my mountain bike, and snowy adventures are what keep me motivated. If you'd rather talk ski resorts and mountain bike parks, or where the best trail running spots are in Queenstown over marketing or GTM strategies - that works too