Nathan Bartlett

Background

About Nathan Bartlett

I am a Brand and Marketing Manager at Viking Industrial Australia, where I work across the company to unify our brand voice. I specialise in transforming complex industrial solutions—like hybrid solar systems and advanced equipment—into compelling, accessible stories that resonate with diverse stakeholders. My work drives sustainable growth, strengthens client relationships, and empowers businesses to tackle their challenges with confidence. As Co-founder and Brand Director at Alkali Fins, I focus on elevating our brand profile through strategic collaborations, limited-edition releases, and innovative product development. I also lead Joy Surf Japan, a business dedicated to bringing premium imported surfing goods to wholesale and retail markets across Japan. In a former life, I was a qualified chef, a career that instilled discipline, resilience, and creativity—all qualities I’ve carried into my work today. While I’ve traded the high-pressure heat of the commercial kitchen for the dynamic world of marketing, I still find joy in creating culinary experiences at home. Based in the charming city of Kyoto, Japan, I balance my professional commitments with family life, working remotely from my home office. I thrive in building impactful brands, fostering relationships, and driving meaningful growth across industries. With a background spanning industrial solutions, lifestyle brands, and the surf industry, I bring a unique blend of creativity, strategy, and business acumen to every challenge I take on.