Nathan Dewire
Market Initiative Manager at Keysight Technologies
Based in Washington, United States
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Seniority
Manager
Department
Other
Location
Washington
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
14K
Contact information
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n•••••••@keysight.com
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Background
About Nathan Dewire
Currently, I am an Market Initiative Manager covering aerospace and defense for Keysight Technologies.Previously, I was the marketing campaign manager at Invoca, which acquired DialogTech in May, 2021. While in this position, I worked primarily in Marketo. WIthin marketo, I was responsible for setting up email programs and nurtures, webinar set up, paid search and display attribution programs and previously gifting through PFL. Along with Marketo, I was responsible for building salesforce reports to share out to our CSMs, BDRs and SDRs. Then I worked in a few other programs such as Demandbase, On24, PathFactory, LinkedIn, Google Ads and other Martech depending on the campaign. Before that, I was the senior digital marketing specialist at The Northridge Group in Rosemont, IL. In this capacity, I had numerous marketing team responsibilities. While there, I was instrumental in the development and maintenance of Northridge’s branding, website, and in the creation of the Operations Made Better podcast channel.Prior to Northridge, I was a corporate digital marketing intern for Agency H5 in Chicago, IL. At Agency H5, I supported seven of Agency H5’s clients. For them, I monitored the clients’ social media accounts and boosted the content across the various platforms. I also helped manage digital influencer campaigns where I researched and communicated with the influencers regularly. Additionally, I was the digital marketing associate for Designed Learning in Oxford, Ohio for two and a half years. At Designed Learning, I was in charge of a learning management system using Litmos and Rehearsal VRP, I managed Google Analytics/Adwords and handled Microsoft CRM. Other than that, I published blogs and created new advertisements for email marketing and direct mail. I graduated from Miami University with bachelor degrees in Strategic Communication and Interactive Media Studies in May, 2017.
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