Nathan Hippenmeyer

Background

About Nathan Hippenmeyer

I'm an AVP of Digital Experience & Design, with ten years of experience creating content and strategy for brands to help grow leads & sales, retain customers, and increase online engagement. Responsible for the direction and execution of all digital marketing channels, including email, social media, app, website, and content strategy for the second-largest Y in the United States. I'm leading a team to generate an annual $47 million in online revenue (a record at Y North), with over 8 million website impressions annually and 8.5 million views across YouTube, Facebook, and Virtual Y. My direction in YouTube strategy has grown Y North's channel into a revenue-generating social media platform and increased our organic traffic by 1092%. Over the course of two years, we went from the 99th most-subscribed YMCA YouTube channel to #1. My direction on email marketing took our email revenue from $2.5 million to $9 million. I am also leading an effort to bring "Netflix for Y" to the national stage through Virtual Y. With over videos produced by my team in Minneapolis alone; my work is at the forefront of digital transformation for the YMCA movement. My eye for quality content and filmmaking sharpened on film sets and television series in Cincinnati, New York City, and Los Angeles. I was lucky enough to work on the Oscar-nominated film CAROL and the James Franco film GOAT, among other productions, including commercials for Nissan, Beats by Dre, and General Electric. My personal YouTube videos and tutorials for creating content have generated millions of views online. I have a proven track record for building a brand that sticks and that customers repeatedly want to engage with online.