Nathan Markowitz

Background

About Nathan Markowitz

With 9 years and a dynamic experience (6 positions) in the landscape of marketing and e-commerce, I bring a proven track record of driving success for L'Oreal, the leader of the beauty industry, across different zones of the world. I am convinced that compelling digital strategies resonate with consumers, elevate brand image and build long-term performance. Expertise Highlights- E-commerce Mastery: Proficient in creating and implementing innovative e-commerce strategies to enhance online visibility, drive traffic, and boost conversion rates on multiple retailers- Data-Driven & Creative Marketing: Leverage analytics to make informed marketing decisions and achieve measurable results & Skilled in ideation for new innovations across products and marketing campaigns- Beauty Industry Insight: A specific expertise of the beauty sector, understanding market trends across the various worlds of beauty and leveraging consumer behavior to create campaigns that resonate with consumers. Key Achievements- Revenue Growth: Instrumental in driving substantial revenue growth with strategic digital marketing and media planning, resulting in an increase in online sales of up to 40%/year- Brand Building: Successfully positioned brands (both local and global) across zones and categories (skincare, haircare, makeup) through consumer-centric marketing campaigns- Cross-Channel Campaigns: Orchestrate integrated marketing campaigns across full funnel and online+offline platforms, for impactful brand message. A specific expertise on conversion-driven media, dedicated to ecommerce. 🤝 Collaborative Leadership- Team Empowerment: Foster collaboration, encouraging excellence, to stay ahead of competition and find innovative solutions both on product and media/campaign- Transversal Management: Building and nurture relationships with cross-functional teams and key stakeholders to drive team-based success - Sales, Finance, Operations. Adaptable Innovator- Tech-Savvy: Stay ahead of industry trends to implement cutting-edge media strategies for long-term success and brand elevation, such as AI for ecommerce content creation- Agile Problem Solver: Thrive in fast-paced environments, adept of test & learn and building upon the winning solutions to maximize projects globally.